OUR VISION

We endeavour to be universally recognised as a leading and a constantly growing force in the steel industry of the region, to be admired for our business culture, for building value for our shareholders and customers, and to bring inspiration to the people of Qatar.

OUR MISSION

TWe will continue to be the first name in the region’s steel industry by harnessing our assets and resources to achieve profitable growth,operational and organisational excellence and good corporate citizenship.

OUR VALUES

A ‘Principal’ Player. The drivers of our ambition:

• Trustworthy
• Reliable
• Dynamic
• Creative
• Perceptive

OUR PURPOSE

• to reach a league where we will matter beyond normal commercial objectives.
• to become the standard for quality enterprise and to exude a winning attitude in order to make a difference in our environment.